Brand Book Preparation Section

Preparing and compiling a brand book is one of the most specialized and multifaceted tasks of a project. This is because all the identity, services, and hardware of a business must be created in it. Usually, the brand book is prepared by a company and a specialized team, and in no way can an individual prepare and compile a “brand book for a business” alone.

The brand book is generally divided into several sections; each section is divided into several sub-sections based on the needs and potential of the project. These divisions are planned and designed based on the type of project, business development plan, franchise method, and other effective factors.

Brand book in the field of hardware:
Technical and engineering
Implementation and construction
Brand book in the field of software:
Visual identity
Services and all effective factors in this section
Given the breadth of the brand book topic, the “Franchise Team of the International Design and Construction Group of Persa” will prepare and compile the brand book based on the needs of the customer (or employer) into a long checklist and will convert it into a short list based on the type of business development (franchise model of the project).

For example, one of the most important issues of a franchise project in the restaurant industry is:
Do all branches have to be completely similar to each other or not?
Do franchised branches have two or more standardized types.
There are many questions that have important effects on the path of preparing the project brand book.
Standardization and the process of standardizing the hardware and software of a project in the restaurant industry requires the presence of expert experts so that they can prepare and compile it based on the economic and technical conditions of each project. For example, the physical size and scope of a restaurant, fast food, coffee shop, etc. project has a direct impact on the preparation and compilation of the service quality system (the software part of the brand book), and special planning must be done in this regard.

The brand book is actually a coherent program and integrated business information that has a serious plan for stability, expansion and development, and practically without the brand book, the project will suffer serious damage and crises in development.

Brand book preparation set
The definition of a brand book is referred to as a volume or magazine that a business owner in the tourism industry or in the gastronomy industry prepares; and they include all their technical, specialized information, principles, criteria and standards in its various sections.

To learn about the process of arranging industrial kitchen machinery, enter the page link.

• The focus of standardization in the brand book is as follows:
• Quality and service standards
• Technical and engineering standards

Logistics, support and management standards

After these standards are developed for business development in the form of “franchising” or “chain project”, these standards will be implemented so that quantitative and qualitative integrity and service quality standards are observed in all branches of the project.