• Specialized industrial cooking and menu consulting
• Technical and economic guidance regarding the project (cost, income, time)
• Specialized consulting for purchasing machinery and equipment
• Specialized architectural design, industrial kitchen layout
• Facade and interior decoration design
• Obtaining international approval for project design
• Structure design and calculations
• Mechanical and electrical installation design and calculations
• Construction and equipment
• Supervision of implementation
• Setup and specialized personnel recruitment
• Samples, menu flavoring
• Theoretical and practical training in industrial cooking, rituals
• Periodic startup support
• Technical and service standardization
• Design and preparation of brand book
• Specialized franchising and business development methodology consultation and design of project organizational structure
• Visual identity, branding, marketing
• Location and branch location selection consultation

This industry is one of the most popular forms of business, especially in developing countries.
Franchising means using the name of a reputable brand and the intellectual property of that business, which is under the control of a natural person or a legal entity under specific contracts and payment of fees as the right to use that brand.
This business model is most commonly seen in the restaurant, fast food and coffee shop market, and the most famous of them in the world is McDonald’s.
Iranian examples of this industry include Haida, Buff, Ice Pack and the Cyrus chain stores.
In franchising, one party, as the franchisor, and the other party, as the franchisee, grants the right to use their brand in the fields of organization, training, material supply, marketing, management, etc., and in return receives a percentage of the income.
Franchising allows any small business to:
Operate under a common brand name and use a tried and tested method.
Franchise is a business strategy to attract and retain customers.

Gastronomy literally means the science and culture of preparing, distributing and consuming food. To learn more about gastronomy, visit the page.

Small Businesses and Franchises

If starting a business does not seem wise to you, or you are even skeptical about starting that business due to its lack of success.
The Presa Design and Construction Group offers you the franchise model business.
As we briefly explained above, in the franchise business model, the franchisee must first pay a fee for the commitment to work.
Then, with its sales, it also gives the recipient a certain amount of income.
Usually, in return for that, it obtains permission to use the franchisor’s trademark, repeated support from the franchisor, the right to sell the franchisor’s products, and the use of its organizational processes and its learnings.
In addition to using a solid and proven brand, the franchisee also enjoys other benefits.
Generally, startups and new businesses make many mistakes in the first years due to unfamiliarity with operational processes and management models, and for this reason they have a high probability of failure.
Generally, startups and new businesses make many mistakes in the first years due to unfamiliarity with operational processes and management styles, and for this reason they have a high probability of failure.

History:

The United States of America is known as the cradle of franchise businesses in the world.
This industry was first introduced by Isaac Singer in 1850.
He is the creator of the franchise concept and model, and Iranians are familiar with his sewing machines.
He used franchises to attract more customers for his sewing machines.
Another example of a successful contract is that of Mr. John S. Pemberton with the Coca-Cola Company.
In contemporary contracts, fast food restaurants, especially American McDonald’s, are the most successful examples of this type of contract.

To learn about the process of arranging industrial kitchen machinery, enter the page link.

Definition of the Franchise Model

It can be said that it is a long-term cooperation and relationship between the franchisor and the franchisee.
According to the experts of Persa Design and Construction, in this matter, the franchisor gives the franchisee the right to use and benefit from its license and brand.
In addition, it guides and assists the franchisee in the field of organization, training, material supply, marketing and management.
But in return, it takes possession of an amount of the franchisee’s income.
As a brief definition of franchising, it can be said: It is a method of cooperation in the business world that is used to produce and supply a product or service.

Advantages of the franchise model:
Advantages for the franchisee:
1. Using a well-known brand and no need to create a new brand
2. Using specific and successful intellectual property
3. Reducing investment risk due to using a reputable brand and support from the franchisor
4. More chances: to get loans and financial credit due to lower risk of failure
5. Support from the franchisor company: ensuring the executive and operational support of a larger entity in difficult times

Advantages for the franchisor:
1. Low-cost development: Developing branches by the franchisor itself has a high capital cost that it cannot easily provide this amount of capital.
2. Access to more money for advertising: The franchisor receives some advertising costs from its subsidiaries and can easily advertise.

3. Marketing: The large number of branches is a type of marketing, and the business will open its place in the customer’s mind.

Disadvantages of the franchise model:
Disadvantages for the franchisee:

1. Reduced income: The franchisee must pay the franchisor a fee from the beginning;
Then, he must pay a percentage to the franchisor for each sale. This reduces income.
The franchisor has nothing to do with the franchisee’s net profit and takes his income from the sale right from the start.
2. Doing things the way others do: The work must be done according to the instructions and standards of others;
There is no right to interfere in the operation and business process in the slightest.
In some cases, there is no right to change the appearance of the store without the franchisor’s approval.
If it is mentioned in some franchise contracts, the franchisee will be severely fined for violating the rules and standards.
3. Hard and heavy work: In the franchise model, you have to work hard, because of the high percentage of the franchisee’s royalty, you have to have a lot of sales.
So you have to work a lot of hours and reduce costs.
4. Lack of control over its work: The franchisee has no involvement in the work, its methods, products, facilities, and design.
Management mistakes on the part of the franchisor, poor product design and low quality, or any other defect on the part of the franchisee’s management may destroy it. Without being at fault.
5. Strong dependence on the brand owner: Given the nature of the project, which is a franchise.
All matters of raw material supply, logistics, planning, advertising, training, etc. are completely affected by the franchisor.

Disadvantages for the franchisor:
1. Harder management: They have not hired franchisee managers; they have a business partnership agreement with them.
So they cannot easily manage them; changes will be more difficult and time-consuming.
2. Harder innovation: If the franchisor wants to try a new product, a new method, or a new process.
It takes a long time to familiarize all of his subordinates with the new method.
For this reason, innovation becomes harder and slower.
Presa Design and Construction operates professionally and continuously in the industrial kitchen sector.

Types of Franchises:
1. Manufacturing: In this method, the official privilege of producing a series of products or services with full use of the brand name is transferred to other people.
Many food and beverage brands can be examples of this type.
2. Distribution: In this contract, the franchisee distributes and sells products in accordance with the requirements of a distribution system.
Which may have been produced by the franchisor, which is referred to as the production-distribution model.
In this method, only the right to sell a series of products or services using the logo and without permanent business support is given to other people.
In this method, the relationship between the seller and the supplier is direct.
An example of this type are gas station brands that only grant the right to sell their petroleum products to other people.
In this type, other services, apart from sales, will be the responsibility of the franchisor.
3. Services: Under this agreement, the franchisee acquires the right to provide services under the franchisor’s trademarks.
For example, car oil change centers or household items washing and services such as hotels and restaurants are considered to be of this type.
4. Industrial: This method is a combination of production and distribution.

Franchise

In this case, the franchisee produces the goods in accordance with the franchisor’s instructions and sells them under the franchisor’s trademark.

Top Franchise Brands
1. McDonald’s Brand:
Franchise: The world’s largest chain restaurant.
With more than 35,000 branches in 119 countries, it serves 64 million customers daily.
To attract more customers, a children’s play area has been created, which has had a significant impact on the success of this brand.
To obtain a branch from McDonald’s, an initial capital of $1,008,000 to $2,214,080 is required to establish and equip the branch, and $500,000 in cash is required for working capital, and the project’s participation fee is 4% of sales.

2. Subway Fast Food:
Franchise: Subway Fast Food has nearly 43,000 branches in 117 countries.
Subway has also announced that it will open 8,000 more branches in the United States.
However, it seems that there are not many other commercial spaces for the brand to expand in the United States.
Subway is expanding in international markets and unconventional spaces.
The brand has opened more than 1,900 branches in Walmart stores.
Subway is not only thinking about expanding the number of its branches but also about programs such as 24-hour sales.
To obtain a branch from the fast food chain Subway, an initial capital of $ 147,050 to $ 320,700 is needed to establish and equip a branch, and an amount of $ 30,000 to $ 90,000 is needed for working capital, and the company’s fee is 8% of sales.

3. Hampton Hotels:
Franchise: Culture may not be the first criterion for choosing a hotel.
But at the Hampton Hotel, the culture of hospitality or the term Hamptonality is the most important goal and valuable service offered to the customer.
This feature has made this hotel’s name top the list of the best hotel brands for four years.
The Hampton Hotel Group has tried to adapt its culture and services internationally for each country in a specialized and separate way.
This brand has 2,000 hotels in 16 countries. Which is very valuable in terms of business development.
Note that to launch and design catering, you, dear ones, can contact the experts of Persa Design and Construction through various communication channels.

4. Haida Fast Food Chains:
Franchise: Simultaneously with the movement and growth of fast food in Iran in the early seventies, “Haida Fast Food” was born in Tehran and tried to respond to the needs and demands of its time by offering cold sandwiches.
With the increase in branches, the need to build factories to produce raw materials used by the “Haida” chain restaurants became more serious, and these factories have now been built and are operating.
“Haida” is the only food complex in Iran that prepares and produces all its necessary consumables from completely natural, organic, and essential oil-free raw materials.
After researching the trend of cultural changes and new consumption patterns, and taking into account different tastes and preferences, the management of the “Haida” chain complex put the supply of hamburgers and pizza on the agenda.

The international group of Persa Design and Construction is active in the franchise sector, and you, dear ones, can ask your questions in the franchise sector.

Franchise is a specialized word.

The word franchise was first recognized by Mr. Engineer Mohammad Reza Davari.

Dear ones, you can contact the following contact numbers for free consultation in the franchise sector with experienced and specialized experts of the Persa Design and Construction Complex.

09303342482
021-88590744
021-88590891